Client: Taylor Marketing

Opportunity: Direct marketing strategy and implementation.

Results: Directed expansion of Taylor Marketing into direct marketing and catalog distribution of commercial and consumer products.  Annual sales consistently increased from 15-27% over 9 year period. Developed strategies for over 100 direct marketing campaigns, managed advertising creative, media selection, product sourcing, IT systems and customer service.  Managed product fulfillment activities for catalog.  Improved efficiency of inbound/outbound telemarketing, co-op advertising, drop-shipping contracts and media buying, resulting in 20% overhead reduction.

Client: Ramco

Opportunity: Attract new business for Asset Managers.

Results: Directed CRM, data mining and sales staff for RAMCO.  Clients included KeyCorp, Chicago Title, Industrial Bank of Japan, General American, Minnesota Mutual and Wilmington Trust. 

Researched target accounts and developed lead acquisition program. Marketed to pension administrators, consultants and institutional funds. Developed new channels in Nuclear Decommissioning trusts, non-profit foundations, government agencies, unions and ESOP plans. Generated $2 billion in new assets under management over 8 year period.

Client: GEO

Opportunity: License streaming media technology to Internet and hardware providers.

Result:  Liaison with client Harcourt Brace/NETg long distance learning courseware.  Implementation and project management of software team to improve audio codec quality on client's web site.  Managed marketing of GEO Java technology for Internet multimedia streaming in low bandwidth conditions, web broadcasting, multicasting and global messaging. Customized branding and applications for Internet content providers, manufacturers of computers, servers, imaging and hardware Internet appliances.

Client:  GEO

Opportunity: Implement marketing strategy to expanded technical alliances.

Result: Negotiated alliances with major ERPs. Resulted in licensing negotations of GEO Vector technology for IBM’s Hot media e-commerce technology.

Client: IBM

Opportunity: Quality Assurance department staffing.

Results: Sub-contracting assignment with Camden Group to conduct national search for QA top management for IBM-Lotus. Researched ISO 9001 qualified personnel in software and computer manufacturing.  Shortened decision process by creating detailed phone questionnaire for applicants. Initiated relationships with technical associations and graduate schools to fulfill long range staffing needs.

Client: McDonald's Corp.

Opportunity: Increase sales at McDonald’s Restaurants, Southern California region.

Results: increased sales and unit activity through event planning, trading area surveys and market research. Implemented new sale promotion planning workbook system at 32 franchise and coorporate units.  Workbook helped store owner in planning, pricing and monitoring each sales promotion event. The workbook system had a significant impact on promotion execution and store sales and was expanded nationwide.

Client: Taylor Marketing

Opportunity: Increase sales by entering new markets.

Results: Developed Taylor Marketing Premium Incentive program and implemented successful target market campaigns for Citizen Watch, Mitsubishi Electronics, Armatron, Siliconix and others.  Managed four sales representative groups for non-traditional market.  Increased trade show participation, electronic/print advertising and publicity which resulted in a 12% sales increase over 2 year period.

Client: Dana

Opportunity: Increase sales, brand awareness and product differentiation.

Results: Repackaged 2 test instrument product lines for Dana Labs resulting in major publicity coverage and a 20% sales increase which influenced a company merger.

Client: Northrop Grumman

Opportunity: Reduce cost at major transportation program.

Results: Directed 11 person design team at Northrop Grumman (Litton) Ingalls Marine Division.  Developed over 30 new products. Innovative “Modular Work Station” computer desk generated over $3 million in sales at Cole Division over four year period.  Managed projects in industrial engineering, materials handling, time and motion studies, automation systems, cost reduction, habitability, ergonomics, safety, project management and operations research.